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Meet PennyTM

The Higher Education Chatbot for Financial Aid & Student Services.


Save Staff Time.
Improve Customer Service.

Our turn-key self-service products combine compelling, highly-visual content with the latest technology to explain financial aid and student service topics.

We strive to reduce call volume and wait times, free up staff to spend more time helping students, increase student understanding and learning of financial aid and related student service topics, and decrease SAP appeals.

Our approach is to help our school partners deploy our content in a variety of ways - across multiple platforms - to proactively engage with students and reduce the burdens on staff.

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questions answered in 2017


median # of staff hours saved annually per school


average student SAP understanding after session completion


Trusted Financial Aid and Student Service Content Available 24/7/365.

We make complicated subjects easy to understand. Our content is continually monitored and revised as state and federal programs change. We supply our content in a variety of highly visual and engaging formats. We customize it for our school partners as needed.

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How It Works

Tap into Our Ever-Growing Content Library

Easily customize it to meet your needs.

Educate Through
Short Engaging Videos

Our GetAnswers product includes an ever-growing library of online video content covering a breath of financial aid topics. Use the videos in your communications, on your website, on social media, and your school signage system.


Answer Questions Via an Artificial Intelligent Chatbot

Our GetAnswers natural language chatbot utilizes a growing, knowledge-base library, including thousands of pieces of financial aid content and videos.


Increase Student
Comprehension of SAP

Our GetSAP learning platform helps educate students about your Satisfactory Academic Progress (SAP) policy on an individual level through questions, case studies, calculators and videos. Schools can easily identify learning challenges and quantify learning outcomes.

Stay Connected

Enhance Your School's Social Media Presence.

Integrate your FATV content with Facebook, Twitter, and broader social media plan by embedding videos and playlists from your video library.

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“FATV provides answers to financial aid questions in a format students often prefer. FATV is very responsive in developing new videos, addressing issues that arise such as the DRT outage.”

— Stephanie Covington, Associate Director for Financial Aid & Scholarships, University of Kansas

“We use some of the basic videos on our SAP webpages and as part of our online Student Support Center help articles so all students have immediate access to learn about SAP.”

— Chad Sartini, Director of Financial Aid & Veterans' Affairs, Virginia Western Community College

“FATV videos have added a multidimensional, student-friendly dynamic to our website! We increased student use by embedding the videos within topics pertinent to each video and within the self-help Knowledgebase of information compiled for our Blackboard Support Center. We added customized videos for subjects pertinent to NOVA students. FATV is always prompt in updating videos when federal policies or processes change. We don’t have to worry about constantly reproducing the content, which makes maintenance a breeze!”

— Joan Zanders, Director of Financial Aid, Northern Virginia Community College

“FATV has provided UMass Amherst with a new way to provide complex financial aid information. The videos are short and concise. FATV provides functionality that allows you to embed the video into your site with the related content. Giving the student the ability to read content and to watch a video that reinforces the content. The product is very user friendly.”

— Suzanne Peters, Former Director of Financial Aid Services, University of Massachusetts Amherst

“The FATV plug in for our CampusLogic AwardLetter has to be the easiest implementation we have ever done. All I had to do was select which videos I wanted to use on the award letters and the FATV team and CampusLogic teams took care of the rest. We had no issues whatsoever with the videos. They worked flawlessly from day one. The FATV team provided excellent support and direction throughout implementation which made the process feel so effortless. We have received positive feedback from students viewing the videos. I wholeheartedly recommend this product to anyone interested in providing a more informative award letter for their students.”

— Jennifer Buckles, Director of Financial Aid, University of Tennessee at Chattanooga

“FATV is an invaluable resource to our students and has always been a worthwhile investment. We use the videos on the web, on TVs in our hallways, and in our workshops. Parents at our financial aid workshops tell us they like going back to the videos we reference to review step by step procedures. They are so clear and concise we often attach specific videos to email responses to supplement answers to basic inquiries about the FAFSA and IRS data retrieval.”

— Melissa F. Gregory, Chief Enrollment Services and Financial Aid Officer, Montgomery College

“Since launching FATV, it has been an incredible resource for our students and staff. With FATV we are able to offer support to our students 24/7 on an expansive list of topics. The list is constantly updated with changes to federal regulations. Working with the FATV Staff has been a pleasure. They were such a guiding hand through the launch, and have continued to be a wonderful source of support and encouragement.”

— Mady Scolnick, Assistant Director of Financial Aid, Wentworth Institute of Technology

“FATV provided us with many ideas for promoting our GetSAP online counseling sessions and reaching the greatest number of students possible. Since we have started using GetSAP, our students have had less questions regarding our policies, and we have reduced our number of disgruntled students who were unaware of the SAP policies until they violated SAP. The reporting tools provided by FATV allow us to track the impact these sessions have on our student’s understanding of the concepts and have solidified these sessions are essential for our student’s understanding of SAP policies and the appeal process.”

— Vikki Goeke, Assistant Vice President of Financial Aid, College of Southern Nevada

“ERAU-WW is uniquely structured with campuses across the globe. FATV GetAnswers has provided additional financial aid support to our students/staff enabling them to be more self-sufficient and confident in their FA decision making. The custom video option has given us the ability to illustrate in-depth topics through simplified means which is crucial for our working non-traditional students.”

— Dagmar Bowen, Director of Financial Aid, Embry-Riddle Aeronautical University - Worldwide

“I recently used my FATV GetAnswers videos to train a new employee. I was amazed how on his second day on the job he started answering the phone and was helping others. He knows first hand how valuable a resource GetAnswers is when he promotes the service, as the videos helped him!”

— Donna Wilkoski, Director of Financial Aid, Bucks County Community College

“FATV worked directly with me and my staff to review the comprehension questions and determine how we could best present the material to assist our students.   FATV staff used their experience with other clients to provide us with ideas that we did not think of ourselves and provide our students with the best user and education experience possible.   We now have a new avenue in the form of an interactive, online counseling sessions, in addition to our printed materials, that will boost our student's comprehension of our SAP policy and appeal process.”

— Peggy Loewy Wellisch, Financial Aid Director, Los Angeles Harbor College

“More than a third of students enrolled at UC Merced speak a language other than English in their home.  As a designated Hispanic Serving Institution (HSI), we recently adopted FATV’s Spanish internationalization to better serve our students and their families.  We are very excited about this new functionality, and are working to create a marketing campaign to advertise it to our students.”

— Ron Radney, Ed.D., Director, Financial Aid & Scholarships, University of California, Merced

“FATV's GetSAP product was extremely easy to implement.  If we are able retain 2 or 3 students by getting them back into Good Standing through the use of the GetSAP Counseling Center, it will pay for itself. ”

— Stephen Andersen, Executive Director of Financial Aid, Georgia Northwestern Technical College

“GetSAP has allowed our students to learn and understand SAP in their own time, 24/7. It is customized to our individual SAP policy, processes, and procedures. I highly recommend this product to anyone!”

— Greg Ryan, Director of Financial Aid, Fullerton College

“This tool has become an essential and educative tool that has been used by our student-body to enrich their knowledge on Satisfactory Academic Progress, as well as basic financial aid procedures. The accessibility of this information and use of this service has broadened our ability to disseminate information to students and their families. I highly recommend this tool to any higher education administrator.”

— Joseph Alicea, Former Director of Financial Aid Services at Hostos Community College (CUNY), Hostos Community College

“FATV's GetSAP product has revolutionized the way we present our SAP policy to students. Since launching our GetSAP Center, we have had amazing usage by our students. In addition, FATV provides comprehensive reporting options for us to track the students completing GetSAP sessions as well as their individual performance. We can also track Student Learning Outcomes. Their customer support has assisted us in analyzing the data and provides creative suggestions for making adjustments to our sessions to improve the student experience and our data tracking”

— Anafe Robinson, Financial Aid Director, Pierce College

“FATV is a great resource for the Financial Services Department. In challenging budget times with fewer staff, FATV provides 24/7 availability to answer students’ questions. FATV also provides us with data to support our assessment and planning efforts. The support from FATV is excellent! They keep up with changes to federal and state regulations and provide new material in a very timely manner. This is a quality product!”

— Peggy Fikse, Director of Student Financial Services, Modesto Junior College

“FATV serves as a key addition to any marketing plan executed in the education industry to increase awareness regarding financial aid and financial literacy . The educational video collection that FATV provides, in addition to marketing templates for consumer awareness and ongoing customer support and recommendations, are instrumental elements that can be incorporated throughout any educational institutions marketing platforms.”

— Donna Villarreal, Reliable Marketing & Media, Inc., Western Technical College

“This service has provided our students with a tool that answers FAQs in a format that they can easily use and is accessible any time of day. The service has been very easy to implement and the staff has been wonderful and helpful throughout the process.”

— Heather Boutell, Director of Financial Aid, Bellarmine University

“The videos are short and concise. They provide functionality that allows you to embed the video into your site with the related content and allows the student the ability to read content and to watch a video that reinforces the content.”

— Suzanne Peters, Director of Financial Aid Services, University of Massachusetts Amherst

“FATV is one of the quality ways we provide information to students and families. The use of FATV has consistently grown during the past year and has reduced calls to our office. We are very pleased to be a partner with FATV and look forward to further developing our use of the system.”

— Barbara Miller, Director of Financial Aid, Stevenson University

“FATV has been a great tool for our students.  The videos provide just the right amount of information on the ‘hot’ financial aid topics we want our students to know.”

— Christine D. Saadi, Student Financial Planning, Alvernia University

“We were amazed at the immediate positive response to FATV. Families, faculty, staff, and administration have all found pertinent, useful information in these videos.  The team at FATV is incredibly easy to work with, and very creative in their ideas for custom videos. Truly excellent customer service.”

— Melissa F. Gregory, Chief Enrollment Services and Financial Aid Officer, Montgomery College

“Both students and staff have complimented the Financial Aid Office and our Student Support Initiatives Staff Team on the positive impact the videos have in understanding difficult financial aid topics. We steer students to the videos to explain difficult financial aid concepts in a quick and simplified format.”

— John Ivankovic, Director of Financial Aid, SUNY Orange County Community College

“As a community college serving multiple counties, FATV has allowed us to provide our students access to timely information that is accessible in a 24/7 format.  The implementation process was smooth and the staff members at FATV are quick to respond to questions and have provided outstanding service.”

— Christian Zimmermann, Director of Financial Assistance, College of Southern Maryland

“FATV has helped our students become more knowledgeable about aid programs, the application process, and how to maximize aid based on their individual situations.”

— Lee S. Ferguson, Director of Financial Aid, Dallas Baptist University

“We are delighted to finally be able to add FATV as an excellent informational resource on our website. I am so appreciative and delighted at how easy this was to implement!”

— Andi Schreibman, Financial Aid Officer, Las Positas College

“FATV has been an excellent resource for our students. Overall, it has reduced the number of phone inquiries significantly. The information is tailored to our school and regularly maintained. FATV has been an awesome resource for the office. It is a worthwhile investment.”

— Brenda Mercer, Director of Financial Aid, Wayne Community College

“One of our favorite things about FATV is the chance to create custom videos since we have a large population of non-traditional students.  FATV has also been a helpful tool for our Admissions Teams as they recruit students for OCU.”

— Allison Browning, Assistant Director of Financial Aid, Ohio Christian University

“We have found that FATV’s visual video format appeals to our students, who have been absorbing their knowledge for years this way. We are hugely appreciative that FATV keeps up with the multiple changes to federal and state regulations, continually providing new material, which keeps us current with financial aid advising.  And the customer service and support is impeccable.”

— Kathy Linzmeyer, Financial Aid Director, Chabot College

“FATV provides answers to financial aid questions in a format students often prefer. The process of adding FATV videos to our website was simple. As campus colleagues have viewed the videos, many have asked to post links to the FATV videos on their websites, providing even greater access to this student-friendly online tool.”

— Brenda Maigaard, Assistant Vice Provost for Financial Aid & Scholarships,

“FATV is a great product. It summarizes the complex financial aid regulations and addresses the needs of our students.”

— Monique Boyd, Director Client Services, University of Maryland - College Park

“Students absorb information in different ways. For some students, a multimedia explanation of financial aid topics is easier to understand than text.  FATV makes our website more user friendly.  The fact that the content is accurate and up to date also makes my job much easier.”

— Bill Mack, Associate Director of Financial Aid, University of Texas - Dallas

“We appreciate FATV for ease of implementation, ease-of-use, and great customer service. We have found FATV to be incredibly responsive to changes in financial aid regulations, as well. This fits with our student population, which although small, is in need of a great deal of information in order to move through the financial aid application process smoothly.”

— Linda Desjardins, Director of Financial Aid, Greenfield Community College

“Our students love the videos and our Marketing Department loves the ease of embedding the videos on our webpages.  Last year, over 163,000 videos were viewed from our web pages.  Great product.”

— Ben Burton, Chief Student Financial Resources Officer, Ivy Tech Community College

“FATV has been a cost saver - by freeing up counselors and processors to be more effective in their respective roles.”

— Ron Day, Financial Aid Director, Kennesaw State University

Proudly Serving
  • Lakeland Community College
  • University of  Kansas
  • Cuyahoga Community College
  • University of Maryland - College Park
  • University of Arkansas
  • University of North Texas
  • Collin College
  • Alma College
  • Georgia Military College
  • Houston Community College System
  • University of California, Los Angeles
  • College of Southern Nevada
  • Kennesaw State University
  • Butte College
  • Ventura College
  • Ivy Tech Community College
  • Rutgers University
  • Northern Virginia Community College
  • Palm Beach State College
  • St. Petersburg College
  • Saint Louis University

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