Wednesday, July 19, 2017

The Financial Aid website plays an important role in campus recruitment, retention, and the delivery of essential information to both students and parents. Frequently, this can be a student’s first impression of the campus and the financial aid process. All too often websites can be a wall of text. However, a content-heavy format doesn’t have to be uninteresting and boring.

Here are a few tips to quickly improve the readability of your website:

  1. Keep it concise. When your content is highly readable, your audience is able to quickly digest the information you share with them. Focus on the essence of the message and cut out any unnecessary information.
  2. Break up content. Eye-tracking studies indicate that users fixate longer on bulleted lists and text formatting. Using subheadings to break up content will help readers easily and effectively skim content and quickly find what they need.
  3. White space can help. Spacing between text can increase comprehension for students on your financial aid website. Consider increasing spacing and getting rid of any unnecessary clutter on the page that might distract viewers from the vital information.

Are you looking for more inspirational ideas? FATV is hosting a free “Would You Read Your Own Website?” webinar on Tuesday, September 19, 2017 at 1 pm EDT.   This informative webinar will feature specific examples of campus websites from across the nation. Come learn tips to improve the organization and clarity of your website, with a focus on where even small adjustments can make a huge impact on the online presence for your campus.

Register here!