FATV provided the University of Massachusetts Amherst concise, short videos for their websites and emails.

Location:

Amherst, MA

School Type:

4 Year Public University

Enrollment:

23,000

Started FATV:

2014

Dilemma:

The University of Massachusetts Amherst wanted to provide students with varying ways to understand the complex topic of financial aid.

GetAnswers Results:

By working with FATV, the University of Massachusetts Amherst now utilizes videos on their website as well as in email communications to students to help them understand the specific financial aid process that is being addressed.

The videos are short and concise. They provide functionality that allows you to embed the video into your site with the related content and allows the student the ability to read content and to watch a video that reinforces the content.
Suzanne Peters
Director of Financial Aid Services
University of Massachusetts Amherst

 

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