FATV supports Ohio Christian University (OCU) recruiting efforts by working with admissions and the financial aid office to create videos with custom content addressing concerns of prospective students.

Location:

Circleville, OH

School Type:

4 Year Private University

Enrollment:

4,290

Started FATV:

2015

Dilemma:

With a balanced mixture of both traditional and non-traditional students, both the Admissions and Financial Aid offices needed resources and support to help them effectively communicate financial aid information to prospective students.

GetAnswers Results:

OCU enhanced both its website and outgoing communications with embedded videos and playlists, making the content of their messages more visual and engaging. OCU also created a custom video playlist on their own refund process, ensuring that both prospective and current students clearly understood an often confusing process.

One of our favorite things about FATV is the chance to create custom videos since we have a large population of non-traditional students.  FATV has also been a helpful tool for our Admissions Teams as they recruit students for OCU.
Allison Browning
Assistant Director of Financial Aid
Ohio Christian University

 

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