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Award-Winning Content and Technology Solution Improves Student Understanding, Effectiveness of Customer Service, and is a Valuable Tool in Achieving Retention and Default Aversion Goals
BOULDER, CO - FATV, a leading supplier of content and technology solutions for college financial aid offices, announced today a new addition to its online network.
Alma College (Alma, MI) is the latest institution to take advantage of GetAnswers, the award-winning, customized, online video communication and outreach solution by FATV.
"FATV has assisted in reducing the call and email volume from parents and students regarding basic financial aid questions. This enables our office to process aid faster and more efficiently. The videos are also a wonderful resource to use while counseling families and in training our admissions representatives and other staff. The videos have helped our office present complicated information to students in a way that is easier to understand, and also in the format that young people expect," said Michelle McNier, Director of Financial Aid at Alma College.
McNier added, "We have received a lot of positive feedback regarding our use of the embedded FATV videos on our website. The videos have helped establish a more dynamic, user friendly website for our financial aid pages. Students have become increasingly tech savvy, using their phones as the primary tool to communicate and access important information. FATV helps keep our office current and also meets the changing needs of both students and staff. We have placed them on pages where the topics correlated as well as a link to the main library."
"By using the GetAnswers service, schools never miss a chance to communicate with their students. Financial aid videos answer student questions 24 hours a day, 7 days a week, 365 days a year. Key topics such as eligibility, applying, verification, and Satisfactory Academic Progress are available, and all videos are available in Spanish as well," said Kathleen Roebuck, VP of School Partnerships for FATV.
FATV is available across multiple platforms: online, mobile, campus-based signage systems and interactive learning modules, and in multiple languages. Last year, over 4 million online videos were watched via the GetAnswers service. Schools choose FATV to:
- Improve Customer Service
- Reduce Phone Calls
- Reduce Wait Times
- Help Achieve Retention Goals thru Enhanced SAP Outreach Communications
- Improve Default Aversion Efforts
- Enhance Financial Literacy Resources
- Communicate in Multiple Languages
- Assist Veterans
For more information on FATV and to view a demo, please call 1-888-704-9090 or visit www.financialaidtv.com.
FATV (www.financialaidtv.com) is a service of CareerAmerica, LLC, an award-winning content and technology company serving educational institutions for over 15 years.
FATV is a two-time recipient of the University Business Readers' Choice Top Product Award.