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Award-Winning Content and Technology Solution Improves Student Understanding, Effectiveness of Customer Service, and is a Valuable Tool in Achieving Retention and Default Aversion Goals
BOULDER, CO - FATV, a leading supplier of content and technology solutions for college financial aid offices, announced today a new addition to its online network.
Lakeland Community College (Kirtland, OH) is the latest institution to take advantage of GetAnswers, the award-winning, customized, online video communication and outreach solution by FATV.
"Videos? Who doesn't love a short, informational video?" said Melissa Amspaugh, Director of Financial Aid and Enrollment Support at Lakeland Community College. "I can say without a doubt that our students do. Our viewing rate increased 67% in one month. Students want the ability to get answers quickly and at a time that fits their schedule. Having FATV videos available 24/7 meets their needs."
Amspaugh added: "We have been able to use the videos in several different ways by including videos in emails, posting on social media, and of course, embedding our videos throughout our web pages. Not only are the videos helpful to students, they are also helpful in training staff and our third-party calling center. Even with the ever-changing federal regulations, FATV videos are always up-to-date and the communication we receive from our FATV representative is top-notch!"
"By using the GetAnswers service, schools never miss a chance to communicate with their students. Financial aid videos answer student questions 24 hours a day, 7 days a week, 365 days a year. Key topics such as eligibility, applying, verification, and Satisfactory Academic Progress are available, and all videos are available in Spanish as well," said Kathleen Roebuck, VP of School Partnerships for FATV.
FATV is available across multiple platforms: online, mobile, campus-based signage systems and interactive learning modules, and in multiple languages. Last year, over 4 million online videos were watched via the GetAnswers service. Schools choose FATV to:
- Improve Customer Service
- Reduce Phone Calls
- Reduce Wait Times
- Help Achieve Retention Goals thru Enhanced SAP Outreach Communications
- Improve Default Aversion Efforts
- Enhance Financial Literacy Resources
- Communicate in Multiple Languages
- Assist Veterans
For more information on FATV and to view a demo, please call 1-888-704-9090 or visit www.financialaidtv.com.
FATV (www.financialaidtv.com) is a service of CareerAmerica, LLC, an award-winning content and technology company serving educational institutions for over 15 years.
FATV is a two-time recipient of the University Business Readers' Choice Top Product Award.